Sarawak Tourism Board: What Is It?

Sarawak Tourism Board, incorporated under the Sarawak Tourism Board (Incorporation) Ordinance, aims to create awareness among the trade, media, and public about the diversity of Sarawak in terms of tourism products, both regional and international. The board’s functions include stimulating and promoting tourism within Sarawak, marketing Sarawak as a tourist destination, and organizing, securing, and enhancing publicity in Malaysia.

Sarawak is a unique destination with 34 ethnic groups and a plethora of culture, adventure, nature, food, and festivals (CANFF). The board is committed to market and promote Sarawak Culture, Adventure, Nature, Food, and Festivals (CANFF) through strategic collaborative actions.

The core business of the Sarawak Tourism Board is to promote Sarawak through organizing, securing, and expanding its promotion worldwide for tourism attractions. The Sarawak Tourism Board is an agency of the Sarawak State Government operating under the purview of the Ministry of Tourism, Creative Industry, and Performing Arts Sarawak.

The Sarawak Tourism Board provides fresher content formats with additional scenic and attractive shots for promotion. With 1684 followers on LinkedIn, Sarawak is a top Malaysia destination on the island of Borneo. The board’s digital strategy aligns with the United Nations World Tourism Organization (UNWTO) thrust to encourage tourism players to promote Sarawak.

Why do people visit Sarawak?

Sarawak, located in northwest Borneo, is the largest state in Malaysia and the most ethnically and culturally diverse. With more national parks and wildlife reserves than the rest of Malaysia, it boasts an amazing variety of unique plant and animal life. With almost 30 different ethnic groups, Sarawak is known for its hospitality and relaxation. Visitors can experience active recovery by encountering orangutans and Proboscis monkeys, enjoying upriver longhouse hospitality, or relax on a palm-fringed beach. Sarawak also has excellent international links, with frequent flights to Kuala Lumpur and direct air connections to Singapore.

What is the purpose of a promotion board?

The Promotion Board bears the responsibility of sending skilled and qualified cadets to prove their worth for promotion. This entails requiring them to demonstrate the values of Army leadership, both within and beyond the classroom.

What do tourism boards do?

Tourist boards are official organizations that promote travel to a specific area, providing information about transportation, popular attractions, and accommodations. They also offer insights into the history and culture of the region. These boards can be beneficial for vacation rental businesses, as they help travelers plan their trips and provide essential details for their itinerary. Connecting with tourist boards increases visibility for vacation rentals and helps them become a trusted choice for potential guests. Overall, tourist boards play a crucial role in promoting tourism and attracting visitors to a destination.

What is Sarawak popular for?

Sarawak, known as Malaysia’s natural wonder, boasts numerous world-famous national parks with diverse wildlife. Visitors can explore the fairytale-like caves of the Niah National Park and the scenic nature trails of Bako National Park. Some rare species in Borneo, such as the Rhinoceres Hornbill at Kubah National Park and the world’s largest flower, the Rafflesia, can be seen in full bloom at Gunung Gading National Park. For thrill-seekers, kayaking in Kampung Bengoh or hiking up the mountain slopes at Gunung Mulu National Park, a UNESCO World Heritage site.

The pristine sandy beaches of Sarawak, including Talang Satang National Park, are also worth a visit. Sarawak is a street food haven, bustling with locals and tourists all day round. Popular food destinations include Kuching’s Siniawan Night Market, Sibu Night Market, and Miri’s Saberkas Night Market, where visitors can experience local delights and shop for souvenirs and daily items.

Who are the members of TPB?

The Board of Directors includes Sher EEN GAIL C. Yu-Pamintuan, Undersecretary of the Department of Tourism, and Maria Margarita Montemayor Nogueras, Chief Operating Officer of the Tourism Promotions Board. Other members of the committee include Mark T. Lapid, Jorge NICOLAS F. Additionally, the following individuals comprise the Board of Directors: Lozada, Joe M. Bulaugan, Ernest A. Oliver, Enrique A. Manuelo, and Charles C. Jose.

What is the role of the Sarawak Tourism Board?

The objective is to enhance the influx of tourists in Sarawak, heighten awareness of the state’s multifaceted tourism attractions, establish Sarawak as a premier destination for cultural, natural, and adventure-based tourism, and position it as a leading ecotourism destination. The organization is dedicated to the promotion of Sarawak’s cultural heritage, adventurous pursuits, natural environment, culinary traditions, and festive events through the formation of strategic alliances.

Why is Sarawak famous?

Sarawak, renowned for its breathtaking national parks and rich biodiversity, also boasts a distinctive cultural identity that is equally alluring to visitors.

What is the purpose of the Tourism Board?

A Tourist Board promotes a location as a tourist destination through branding initiatives like promotional films and marketing campaigns. This site uses cookies and agrees to their use. Copyright © 2024 Elsevier B. V., its licensors, and contributors. All rights reserved, including those for text and data mining, AI training, and similar technologies. Open access content follows Creative Commons licensing terms.

What is the purpose of the tourism Promotion Board?

The Tourism Promotions Board (TPB) is an agency of the Department of Tourism that promotes the Philippines as a world-class tourism and MICE destination. It works in strategic partnerships with private and public stakeholders to deliver a unique, high-value experience. The TPB has published planning guidelines for a convention and exhibition center, a proposed music complex, and the number of events (2010-2023) for the year. The Architectural Thesis covers the period from 01/29/2024 to 01/06/2024, with a tracking number of TPB-186279146434. The TPB also provides information on the number of events from 2010 to 2023.

What are the examples of tourism board?

VisitBritain, the UK’s most significant tourist board, promotes the UK as a global destination. Each country within VisitBritain has its own board, including VisitEngland, Visit Wales, Visit Scotland, and Visit Northern Ireland. Recently, VisitEngland and the host nation tourist boards of Scotland, Wales, Northern Ireland, and London launched the largest-ever domestic marketing campaign, “Holidays at Home are GREAT!”, aimed at encouraging Brits to take more domestic short breaks and holidays.

What is the meaning of Tourism Board?

In order to encourage a greater number of tourists to visit the area, the city’s tourist board is launching a campaign which will provide information about travel, places of interest and accommodation. As an official organisation, the tourist board is in a position to encourage people to visit the area.