How Many People Are Employed In Tourism In Rotorua?

This report provides a synthesis of seven separate reports into key aspects of the Rotorua tourism industry, and makes recommendations for future management. Rotorua, a New Zealand tourist icon, has been involved with tourism since the mid-1800s and is the largest employer and the highest contributor to Rotorua’s GDP. The main economic contributors to the tourism industry are accommodation providers, cafés, restaurants and bars, visitor experiences, and retailers.

Recent tourism statistics have revealed healthy trends for Rotorua, and a boost for the local economy. The tourism sector employed an average of 3,467 people in Rotorua District in 2023, averaging 9.5 of Rotorua District’s total employment in 2023 as compared to 12.9 in 2000. Approximately 3,500 persons (Full-Time Equivalent – FTE) are employed directly in tourism in the Rotorua District. The tourism sector contributed $260.4m towards GDP in Rotorua District in 2023, amounted to 5.9 of Rotorua District’s economic output in 2023.

Key industries in Rotorua include forestry, geothermal, tourism, and agribusiness. 74% of Rotorua residents agree that the tourism industry in Rotorua is a good industry for long-term career opportunities. The Rotorua Lakes Council (RLC) commissioned Infometrics to produce population, household, employment, and visitor projections for the Rotorua District.

A total of 113 businesses providing visitor attractions directly to tourists were identified, and the main economic contributors to the tourism industry are accommodation providers, cafés, restaurants and bars, visitor experiences, and retailers. As a major visitor destination, Rotorua District has a much higher proportion of people employed in accommodation (3.3) than the national average (1.1).

How many people are employed in tourism in Rotorua?

In 2023, the tourism sector in Rotorua District provided employment for an average of 3, 467 individuals.

Does tourism create many jobs in the area?

Tourism generates employment for locals through various services and activities, supporting a thriving local economy. It also provides opportunities for residents to live happier, more comfortable lives. However, every region needs assistance to reach its full potential. Tourists bring benefits to local businesses and hard-working individuals, promoting positive change. Businesses and governments allocate resources to enhance visitor experiences and improve residents’ daily lives. A thriving local economy is essential for a region’s overall well-being.

What is the population of Rotorua in 2024?

New Zealand is an island nation consisting of a North and South Island, as well as approximately 600 smaller islands. It is located 1, 500 kilometers east of Australia in the southwestern Pacific Ocean. The capital city of Wellington, located on the southern end of the North Island, is known for its strong coastal breeze and is the world’s windiest city. With a population of 412, 500, it is the second-largest city in New Zealand. Auckland, the most populous city, is located on New Zealand’s North Island and is home to the largest Polynesian population in the world.

Despite being one of the world’s most livable cities, Auckland is also one of the world’s most expensive. On the South Island, Christchurch is the largest city, with a population of around 400, 000 residents. New Zealand has 0 cities with more than a million people, 10 with between 100, 000 and 1 million people, and 33 with between 10, 000 and 100, 000 people.

Why is Rotorua so famous?

Rotorua, a major tourist destination, is known for its geothermal activity and Māori cultural tourism. The town is located in the Rotorua Caldera, which is sourced from the Rotorua Geyser at Whakarewarewa. The name Rotorua comes from the Māori language, meaning “Second lake” and is the largest of a multitude of lakes connected to the Rotorua Caldera and Mount Tarawera. The lake is also known as “Crater lake”. Rotorua is often nicknamed “Sulphur City” due to its hydrogen sulphide emissions, which give the city a smell similar to “rotten eggs”.

Other nicknames include “Rotten-rua” and “Roto-Vegas”, which refers to the city’s strip of road flanked by businesses and restaurants resembling Las Vegas. The city’s name is derived from the Māori language, which means “lake” and “rua”, meaning “second lake”.

How many people visit Rotorua each year?

Rotorua, a popular tourist destination, has been recognized by Forbes as one of the 50 hottest destinations globally. Prior to the pandemic, around 3. 5 million visitors visited the city annually, with 42% coming from overseas. Te Pā Tū Māori Village, formerly Tamaki Māori Village, was purchased before the pandemic, but its ultimate goal was to provide premium manaakitanga – hospitality, a focus on hospitality during the pandemic.

What countries have the most jobs in the tourism industry?

In 2023, China led the world in travel and tourism employment, with nearly 77 jobs created. A total of 5 million jobs were created. Nevertheless, this figure remains below the levels recorded prior to the pandemic. India and the United States followed with 43 million and 18 million jobs, respectively. The rankings encompass the direct, indirect, and induced impacts of travel and tourism. The data set includes an analysis of the impact of travel and tourism on a variety of countries.

How important is tourism in Rotorua?

Rotorua’s tourism industry is the largest employer and the highest contributor to the city’s GDP. Key economic contributors include accommodation providers, cafés, restaurants, bars, visitor experiences, and retailers. As one of New Zealand’s most-visited cities, it’s crucial to increase commercial value in the visitor market. The city aims to achieve a $1 billion visitor spend by 2030, despite Covid challenges. Despite the recovery, investment in Rotorua continues, highlighting the city’s potential for growth.

What is the largest industry in the world tourism?

The travel industry is the largest global industry by employment, but not by market size and revenue in 2024 due to the COVID-19 pandemic. The global tourism industry was affected by at least $1. 2 trillion in 2020. However, the travel industry’s market size is projected to reach $927 billion in 2024, a significant drop from the previous years. This is around 3X more than 2020, when revenue was around 348 million. The travel industry’s revenue in 2017-2018 was 688, 559 million, 713, 070 million, and 738, 879 million, respectively.

How many people are employed by the tourism industry in Australia?

In the 2023 financial year, the Australian tourism industry employed over 626, 000 individuals, representing a notable increase from the preceding year, when fewer than 403, 000 people were employed in the sector. This growth can be attributed to the availability of industry-specific technical data, which has been extensively researched, and to the use of exclusive partnerships. Please note that access to all Premium Statistics requires a paid Statista account.

Which area relies on tourism the most employment?

The World Trade Organization (WTTC)’s Travel and Tourism Economic Impact Report reveals that the majority of countries rely on tourism for job creation. Aruba in the Caribbean, for example, relies on tourism for 89 of its jobs, while only 1. 6 of employment in the Democratic Republic of Congo is due to tourism activity. The report also highlights the economic importance of tourism to small island developing states, as highlighted by the UN in 2015.

Cambodia, the fastest-growing region in the world for tourism, has 26 jobs dependent on tourism, ranking 28th. Despite its less high profile than neighboring countries like Thailand and Vietnam, tourism is crucial to the incomes of the Cambodian people. The challenge for the country’s tourism sector is to ensure that benefits are shared across communities.

Albania, the fastest-growing region in the world for tourism, has 24 jobs (nearly 1 in 4) resulting from tourism. Despite being largely disconnected from the outside world for 50 years, the country’s undiscovered beaches and mountains are increasingly appealing to tourists. Entrepreneurship is thriving, and authenticity is a high point of Albania’s tourism.

Why is Rotorua so popular?

Rotorua, a major tourist destination, is known for its geothermal activity and Māori cultural tourism. The town is located in the Rotorua Caldera, which is sourced from the Rotorua Geyser at Whakarewarewa. The name Rotorua comes from the Māori language, meaning “Second lake” and is the largest of a multitude of lakes connected to the Rotorua Caldera and Mount Tarawera. The lake is also known as “Crater lake”. Rotorua is often nicknamed “Sulphur City” due to its hydrogen sulphide emissions, which give the city a smell similar to “rotten eggs”.

Other nicknames include “Rotten-rua” and “Roto-Vegas”, which refers to the city’s strip of road flanked by businesses and restaurants resembling Las Vegas. The city’s name is derived from the Māori language, which means “lake” and “rua”, meaning “second lake”.