The Travel and Tourism market in Zambia is expected to grow significantly, with a projected revenue of US$133.70m in 2024. The Zambia Tourism Agency (ZTA) has set a target of reaching three million international tourists by 2026. The industry’s contribution to overall GDP is significant, with the sector contributing 6.8% of the world’s exports in 2019. In 2021, Zambia generated around $393.00 million in the tourism sector alone, accounting for 1.4% of its gross domestic product.
The travel and tourism sector’s contribution to the GDP was 7.7 in 2019, providing close to 489,700 jobs. However, Zambia’s spending in the sector has averaged only 0.3 of GDP over the past decade, against a recommended average spend of 1.3 for low to middle-income countries. For example, nature-based tourism has an average length of stay of around 6.9 days, while business visitors are likely to spend less time.
In 2021, the tourism sector comprised 5.8% of Zambia’s GDP, compared to the 2019 historical high of 9.8%. The report highlights the direct and total economic contribution that the Travel and Tourism sector brings to Zambia, with expenditures for travel items reported at 234000000 USD in 2020. The Zambia Tourism Agency (ZTA) has announced its targets to hit three million international tourists by 2026.
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How many tourists visit Zambia every year?
Zambia recorded 554, 000 tourists in 2021, ranking 66th globally. Despite smaller countries often performing lower in terms of absolute number of guests, Zambia’s tourism sector generated around $393 million in 2021, accounting for 1. 4% of its GDP and 5% of all international tourism receipts in Eastern Africa. The country’s population is 0. 027 tourists per resident, making it 110th globally. In Eastern Africa, it ranks 7th. The tourism sector contributes to the country’s economic growth.
Which country profits the most from tourism?
The US leads the travel and tourism market in revenue with 204. 45 billion U. S. dollars, followed by China with 149. 18 billion U. S. dollars, and Canada with 16. 75 billion U. S. dollars, resulting in a difference of 187. 7 billion U. S. dollars. Other insights include a ranking by country regarding revenue in the market and a subsegment in the Netherlands’ Cruises segment. Statista Market Insights covers a wide range of markets.
How much does tourism contribute to GDP in Zambia?
Zambia’s Ministry of Tourism reported a 10. 5% increase in international arrivals in 2021, compared to 2020, but the number remained 56 percent below the pre-pandemic peak of 1, 266, 427. The tourism sector now accounts for 5. 8% of Zambia’s GDP, compared to the historical high of 9. 8% in 2019. However, the sector’s growth is hindered by inadequate transportation and tourism infrastructure, and a lack of a coordinated tourism development policy. Investment opportunities exist in tourism services and activities.
How to promote tourism in Zambia?
Zambia should diversify its tourism offerings to attract a wider range of tourists, including cultural, adventure sports, historical sites, and niche experiences. Restricting drones can be leveraged to attract drone pilots and host an annual drone competition. Digital technology can revolutionize the sector by developing user-friendly apps, offering online booking options, and leveraging social media for targeted marketing campaigns.
Strengthening partnerships between public and private sectors is crucial for sustainable tourism development, collaborating with local communities, tour operators, and conservation organizations to ensure equitable distribution of tourism benefits and promote community involvement.
Which country spends the most on tourism?
In 2023, China ranked highest in outbound tourism expenditure, spending 196. 5 billion U. S. dollars. This was a sharp increase from 2019, the year before the COVID-19 pandemic. The United States and Germany followed in the ranking. International tourist arrivals reached 1. 3 billion in 2023, growing significantly over the previous year but not catching up with the peak from 2019. International tourism receipts exceeded pre-pandemic levels, reaching 1.
5 trillion U. S. dollars. Europe was the global region with the highest number of inbound tourist arrivals, surpassing 700 million in 2023. Asia and the Pacific reported around 240 million inbound tourist arrivals. Overall, global tourism has recovered from the pandemic’s impact.
Which country has the highest tourism expenditure?
In 2023, China ranked highest in outbound tourism expenditure, spending 196. 5 billion U. S. dollars. This was a sharp increase from 2019, the year before the COVID-19 pandemic. The United States and Germany followed in the ranking. International tourist arrivals reached 1. 3 billion in 2023, growing significantly over the previous year but not catching up with the peak from 2019. International tourism receipts exceeded pre-pandemic levels, reaching 1.
5 trillion U. S. dollars. Europe was the global region with the highest number of inbound tourist arrivals, surpassing 700 million in 2023. Asia and the Pacific reported around 240 million inbound tourist arrivals. Overall, global tourism has recovered from the pandemic’s impact.
What is the tourism plan of Zambia?
The objective of the plan is to facilitate the growth of the Zambian tourism sector by concentrating on five principal growth drivers: providing a clear direction, improving tourist access, ensuring the affordability of tourism supply, enhancing tourism management, and facilitating improved access to tourist destinations. An expert analysis will be subjected to a critical evaluation and a response formulated.
What are the disadvantages of tourism in Zambia?
Zambia faces several challenges in its tourism sector, including inadequate infrastructure, limited access to remote destinations, and ineffective marketing and promotion. The government should prioritize investments in improving infrastructure in regions with high tourist potential, such as Western, Northern, Muchinga, and Luapula provinces. The country’s unique selling points, such as the Victoria Falls and diverse wildlife, need to be showcased to a wider audience.
To boost Zambia’s visibility in the global market, it should collaborate with international travel agencies, participate in trade fairs, and have a robust online presence. Additionally, Zambians should learn to be consumers of their own tourist attractions, such as visiting national parks like Kafue and Luangwa. Traditional ceremonies can also be a way to showcase Zambia’s unique offerings, which are not available in neighboring countries. By addressing these challenges, Zambia can enhance its tourism potential and attract more visitors.
What is the tourism potential in Zambia?
Zambia is a leading tourist destination in Africa, offering a diverse range of natural attractions, including waterfalls, lakes, and rivers, which collectively account for nearly 35% of Southern Africa’s total water resources. Additionally, the country boasts numerous protected areas for wildlife, covering approximately 32% of its total land area.
What is the most visited city in Zambia?
Zambia, a popular destination in Africa, is known for its Victoria Falls and Livingstone, but there are many other attractions to explore. The Brad Guide, which has 540 pages dedicated to Zambia, offers a comprehensive list of the top places to visit and things to do in the country. These include the Victoria Falls, Livingstone, and other attractions, making Zambia a must-visit destination for travelers.
What is the percentage of tourism levy in Zambia?
The Tourism Levy is a tax levied on accommodation services or events, amounting to a total of five percent of the total bill. This tax is added to the total bill at the time of billing. The guest is responsible for remitting this tax at the time of check-out for those residing at accommodation establishments.
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