Since 2016, Japan has been focusing on promoting inbound tourism as a keystone for its future growth. The government is working to promote “Cultural Tourism” in regions centered on hub facilities like art galleries and museums. The temporary halt in overseas tourism due to the COVID-19 pandemic has given Japan an opportunity to manage its tourism more effectively.
To achieve these goals, Japan is promoting Japanese tourism, operating the Tourist Information Center for international visitors, and administering Guide-interpreter examinations. As visitors surge, Japan is seeking ways to make tourism eco-friendly. By 2025, strategies to work on include creating sustainable tourism destinations, recovering inbound tourism, and expanding domestic exchanges.
The Japan Tourism Agency (JTA) discusses its strategy for attracting 60 million visitors to Japan by 2030. The agency maintains 26 offices in key cities worldwide, carrying out various tourism-related promotions. Japan plans to impress athletes and tourists with autonomous taxis, 5G wireless technology, and superspeed magnetic levitation trains to draw visitors.
Efforts to reduce costs of traveling Japan include the introduction of “welcome cards” and discounts fares for overseas visitors. The Japanese government also uses information and communication technology for public relations, tourism promotion, and stimulating domestic and inbound tourism.
Tourism in Japan is a major industry and contributor to the Japanese economy, with foreigners visiting to see natural wonders, cities, historic landmarks, and well-developed hospitality infrastructure. The Japanese government has approved a 2023-25 plan to become a more tourism-orientated country by focusing on sustainable travel, greater consumption, and more.
📹 JAPAN – Where tradition meets the future | JNTO
This movie vividly portrays the traditional, modern and natural attractions of Tokyo, Kyoto and other locations throughout Japan …
How does Japan attract tourists?
Japan boasts 21 World Heritage Sites, including Himeji Castle and Historic Monuments of Ancient Kyoto and Nara. Its popular attractions include Tokyo, Osaka, Mount Fuji, Kyoto, Hiroshima, Nagasaki, ski resorts, and the Shinkansen. The 2017 Travel and Tourism Competitiveness Report ranked Japan 4th out of 141 countries, with high scores in health, hygiene, safety, security, cultural resources, and business travel. In the 2021 edition, the Travel and Tourism Development Index, Japan ranked 1st.
The origins of visiting picturesque sites are unclear, but Matsuo Bashō’s 1689 trip to the far north of Japan is considered an early sight-seeing excursion. During the Edo era, travel was regulated through shukuba or post stations, but porter stations, horse stables, lodging, and food were available on well-traveled routes. During this time, Japan was a closed country to foreigners, resulting in no foreign tourism.
What is Japan’s tourism strategy?
Japan aims to revitalize tourism by 2025 through strategies such as creating sustainable tourism destinations, recovering inbound tourism, and expanding domestic exchanges. The plan involves government and public-private partnerships. By 2022, 12 regions have engaged in sustainable tourism, while tourism consumption per international visitor to Japan has decreased from 159, 000 yen in 2019 to 200, 000 yen in 2022. The number of nights stayed in regional areas per visitor has also increased.
What is the tourism trend in Japan?
The number of Japanese domestic travelers is estimated to be 273 million, with an increase of 50 from the previous year. Outbound travelers are estimated at 14. 5 million, with a rise of 152. 6 million from 2023 to 72. 2 million. International inbound tourists are estimated at 33. 1 million, with a record high of 131. 3 million from 2023 to 103. 8 million. The number of Japanese domestic travelers is expected to remain at the same level as the previous year, while outbound travelers are expected to rise by 50.
Why is Japan so popular now?
Japanese popular culture has gained significant attention in the United States through the influence of various media, including animation, fashion, films, manga comics, martial arts, television shows, and video games. This culture has gained popularity due to its high quality and standard of artistic content, lack of censorship and moral regulation, diverse genre portrayals, and appeal to shared human ideals and the human condition.
Anime, manga, and video games have unique themes and literary approaches, but shared core elements allow fans to interchange between mediums and provide a sense of unity, consistency, and respected tradition as sequential art. This artistic consistency is termed “anime style” or “anime” by global and American fans, as it provides identification, ease of recognition, and a sense of historic and cultural origins. Manga and anime, founded by Osamu Tezuka, go beyond tangible art style, writing, or general themes, embodying the soul of Japanese popular culture in itself.
How does tourism impact Japan?
Japan’s tourism, particularly in urban areas like Tokyo, Kyoto, and Mount Fuji, faces challenges such as increased crime, waste management, noise pollution, and overcrowding, which can negatively impact the environment and residents’ lives. Overtourism poses safety risks for both residents and tourists. As tourism returns to 2019 levels, it is crucial to mitigate its negative effects to create a sustainable and equitable industry.
In July, Tokyo’s Seibu Railway tested a real-time translation device to better communicate with international visitors, while Japan Railways Kyushu launched an artificial intelligence-powered station attendant in October. These technologies are expected to increase throughout Japan.
What are the positive effects of tourism in Japan?
Tourism, despite its negative aspects, offers numerous benefits such as international communication, mutual understanding, economic growth, support for local products, and preservation of traditional culture. The example of Hiroshima serves as a reminder of how tourism can rebuild cities and spread peace. However, every destination has room for improvement, and it’s essential to assess, train, and create strategies for improvement.
A percentage of tourism revenue could be allocated to clean renewable energy, high-quality chilled water refill stations, and tree planting for cleaner air and shade. Attracting the right tourists and promoting sustainable practices can also preserve the environment and communities, enhancing both visitor and local experiences.
Does Japan have a tourist problem?
Japan, with a population of 125 million, receives a relatively small number of visitors annually, compared to other holiday destinations. In 2023, it received 25 million international travelers, averaging 0. 2 tourists per capita. To achieve European-level tourism, Japan would need to attract another 100 million people annually, compared to France, Greece, Portugal, and Spain, which each receive 1. 5 tourists per capita.
Why is Japan good for tourism?
Japan is known for its diverse natural landscapes, including rugged mountains, rocky coastlines, pristine white beaches, bamboo forests, and beautiful waterfalls. Mount Fuji, a sacred site for Shintoism since the 7th century, is a popular destination for visitors to enjoy throughout the year. The mountain is also displayed in various artistic forms, including pottery, calligraphy, ukiyo-e paintings, and woodblock prints.
An estimated 400, 000 people climb Mount Fuji each year, with the peak’s highest season lasting from early July to early September. The mountain is a sight to behold, even for those not interested in summiting. The country’s rich cultural heritage and natural beauty make it a must-see destination for visitors.
Why do people go to Japan for tourism?
Japan’s popularity can be attributed to a number of factors, including its geographical proximity, high level of safety, extensive high-speed rail network, and diverse range of attractions, which collectively position it as a leading destination for tourists. As visitor numbers are anticipated to rise in 2024, the country is questioning its capacity to accommodate the influx. Subscribers are entitled to receive five articles on a monthly basis.
What is the positive of tourism in Japan?
Tourism, despite its negative aspects, offers numerous benefits such as international communication, mutual understanding, economic growth, support for local products, and preservation of traditional culture. The example of Hiroshima serves as a reminder of how tourism can rebuild cities and spread peace. However, every destination has room for improvement, and it’s essential to assess, train, and create strategies for improvement.
A percentage of tourism revenue could be allocated to clean renewable energy, high-quality chilled water refill stations, and tree planting for cleaner air and shade. Attracting the right tourists and promoting sustainable practices can also preserve the environment and communities, enhancing both visitor and local experiences.
What is Japan’s overtourism strategy?
Japan’s Ministry of Land, Infrastructure, Transport and Tourism is addressing overtourism and promoting sustainable tourism through measures such as redirecting visitors to regional areas, fostering local collaboration, and reducing congestion. The country’s Tourism Strategy has positioned Japan as a global hub, drawing millions of visitors annually. However, the influx into major cities like Tokyo, Osaka, and Kyoto has intensified the concentration of tourists, leading to concerns about overtourism.
In response, the Sustainable Tourism Promotion Headquarters released a policy document in 2018 titled Towards a Sustainable Tourism Developed Country, proposing four key measures for sustainable tourism development: tourism destination management with local stakeholders, accurate and comprehensive information, communication with local residents, and effective information provision to visitors. The COVID-19 pandemic has disrupted the global tourism industry, making it difficult to assess the full impact of the strategy.
📹 All Nippon Airways promote tourism in Japan
The All Nippon Airways is accelerating inbound tourism by promoting itself among foreign tourists. During winters last year, the …
この動画を見ると改めてこの美しい国に生まれてよかったなと思います。 私達日本人にも再度日本の魅力に気付かされる動画ではないでしょうか。 そして沢山の海外の方に日本のことを知ってもらえるのがとても嬉しいです。 これからもこの美しい文化や景色を守っていきたいですね。 After perusal this article, I’m glad I was born in this beautiful country.We Japanese will be reminded of Japan’s charm again.Also, I am very happy to have so many people from overseas know about Japan.I want to continue to protect this beautiful culture and scenery.
You know how sometimes advertising could misleading and show something better than it should be? Well.. it is NOT the case with Japan… what you see in this article is what you’ll get when visiting Japan!! such beautiful country with perfectly balance between tradition and futuristic side… it’s been 2 weeks since I’m back from Japan and seriously I want to go back as soon as possible
0:01 TOKYO SKYTRE 0:02 Tokyo Tower 0:08 Toudai-ji Temple 0:16 I don’t know. 0:18 Tsukiji market 0:24 Japanese fabric 0:31 Apprentice geisha 0:34 Amusement Arcade 0:39 Concert 0:48 National Museum of Emerging Science and Innovation (Miraikan) 0:53 Shinjuku Gyoen 1:02 Waterfall of Nachi 1:09 tea ceremony 1:31 Bow maker 1:37 Japanese archery 1:46 Fushimi-Inari Taisha 1:50 Harajuku 1:55 Japanese gastropub (Izakaya) 2:08 Sushi Shop 2:13 Nakatani-dou 2:19 Rafting 2:24 Kiyomizu-dera Temple 2:25 = 0:08 2:29 Beckoning cat 2:31 I don’t know. There are a lot of similar places. 2:33 Sensoji Temple 2:41 Shibuya 2:46 Zen Zen is basically searching for the truth of who you are. 2:49 Noh Noh is a clasical stage art. 2:52 I don’t know. I’m sorry If I make a mistake. You should definitely come to Japan to hang out too.
日本を美しく撮って下さってありがとうございます。 これだけ多くの海外の方が我が国を見て、想ってくれることを大変嬉しく思います。 同じように、全ての国がそれぞれに美しく、尊敬しています。 皆さんの祖国にもどうか幸多からんことを。 Thank you for taking beautiful articles of Japan. I’m happy that so many foreigners see and think of our country. Likewise, all countries are beautiful in their own way and I respect them. I wish you all the best for your homeland.
I love japan from India, I appreciate her culture and tradition that’s her curiosity and abilities.Japanese have one speciality they guide summon and give knowledge so that easily pass to next generation who always forge bind up their tradition. Whenever i seen her culture that’s they always me influence and give great motivation.👍😀😀🇮🇳
I am from Spain and I live in Japan 1 year ago because I am an athlete and I came to this country to develop my profession and I can say that Japan is incredible as in this article And now I’m going to say it in Spanish again (soy de españa y vivo en japon hace 1 año porque soy deportista y me vine a este pais para desarrollar mi profesion y puedo decir que japon es increible como en este article)
I remember a saying that a Japanese person once said which was meant to embody Japan’s philosophy as a civilization in the modern world “One eye on the past… one eye on the future.” What saying could more beautifully articulate what the Japanese way of life in the 21st-century is all about? And it’s one of the key reasons why when people around the world think of cyberpunk Science fiction… they often think of Japan. The ultimate blend of ancient and modern, the ultimate fusion of the breathtaking cultural aesthetics of the world of yesterday that was ancient imperial Japan… and the idealistic advanced technology of the world of tomorrow that is modern democratic Japan.
Ich finde Japan einfach klasse. Das Land bietet dem Besucher wirklich vieles. Wunderschöne Parks, Gärten, Großstätte, Schreins, Tempel, Burgen… und der Blick vom Fuji ist jede Anstrengung wert. Das Land übt auf mich eine Ruhe aus. Trotz der zahlreichen Leute wirkt es nie hektisch. Freu mich schon auf Ende März wenn ich zu meinem nächsten Japan Urlaub aufbreche und hoffentlich eine wunderschöne Kirschblüte bewundern kann. Grüße aus Südtirol
Japan offers a unique blend of natural wonders, modern technology, delicious cuisine, and rich culture. From the iconic Mt. Fuji to traditional shrines and temples, Tokyo’s cutting-edge technology to delicious sushi and sake, and various cultural events and festivals, Japan is a country with diverse charms that are sure to delight any visitor. Come and experience Japan’s beauty and hospitality for yourself!
Even as time goes by and the surface of a town changes, nothing changes in the underlying foundation of the unique Japanese culture. The common root of the creation of originality in Japanese culture is the uniqueness of its geopolitical location and the influence of its natural environment. Even if they import culture and knowledge from abroad, they are not dominated by it, and after a certain period of time, they select the content, integrate it with their own culture, improve it, and eventually create a new style because of the influence of their unique natural environment. Japan’s original country name “NIPPON”means “the land under the sun”, but another traditional country name is “YAMATO,WA “, meaning “Peacefull Harmony (among People and Nature)”. So Japan’s name means “the Land under the Sun” and” the Land of “Great Harmony of People and Nature,” The history of Japan is very old, about 2,000 years since the Emperor’s reign, but humans began to live in villages and communities in this island nation about 14,000 years ago, during “the JOMON pottery” culture. (That’s 30,000 years ago, if you count the Neolithic period.) Surrounded on all sides by the sea and geographically isolated from the Eurasian continent in the Pacific Ocean, this island nation has a warm and humid climate, and because it is a volcanic island, mountains occupy about 80% of its land, it is rich in underground clear water resources through its natural filtration system, and is blessed with diverse vegetation and fishery resources.
Cities look not only from below, but from a bird’s-eye view. My “self-moving sidewalk” not only gives you such pleasure, but allows you to ride at an altitude of several hundred meters above the city. It will become a place of recreation, excursions, tourism. where you can admire the panorama of the city day and night…